Memecoins: Not Dead, Just Evolving for the Next Big Wave

Kate· Published December 15, 2025

Memecoins took a huge tumble in 2025, think price crashes, PR disasters, and more than a few eye-roll-worthy scandals. For a minute, it looked like the silly, community-fueled tokens were destined for the crypto graveyard. But hold that thought: according to Keith A. Grossman, president of MoonPay, memecoins are poised to make a comeback. The big twist? They’ll look nothing like the meme-driven tokens you remember.

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The Next Chapter for Memecoins

Grossman isn’t just dismissing the old dog-and-shiba-inu meme coins for laughs; he thinks the true magic of memecoins isn’t about jokes at all. Instead, he says their real value lies in how easily they allow anyone to tokenize attention. It puts power back in the hands of people, not just mega brands, influencers, or marketing giants. It means anyone can capture value from the communities and buzz they help create, all thanks to blockchain.

In the past, if you sparked a viral moment or started a trend, big platforms and a handful of loud voices received most of the rewards. Regular people? They created the excitement, but almost never shared in the economic upside. Memecoins flip the game, enabling a wide range of communities to tap into the new “attention economy.”

Grossman compares the current lull to the early days of social media, when some doubters predicted it would fade after the initial hype. But look what happened: new platforms and ideas came back with a vengeance, forever changing how we communicate and share value online. Memecoins, he says, are now waiting for that same second act.

What Went Wrong? And What’s Next?

It’s true, the last memecoin wave ended with a crash. Think: the “Trump” coin soaring to $75 then collapsing to just $5.42, or Argentina’s “Libra” token leaving 86% of holders with losses and stirring up political drama. These meltdowns led many to call memecoins empty or even scams.

But Grossman argues that these failures don’t erase the technology’s potential. The infrastructure built around memecoins, instant, borderless token creation, viral marketing, and democratic access, remains powerful, even if the headlines haven’t always been pretty.

Most likely, the next generation of memecoins will go beyond jokes. Think: tokens rewarding real engagement, NFTs tied to unique viral moments, or even platforms that let whole communities govern and profit from the attention they generate.

Want to Catch the Next Memecoin Wave?

If you’re curious about how to get involved, now’s a good time to experiment and learn. Tools are emerging that make it easier than ever to create your own memecoin or NFT, even without tech skills. Stay curious, watch for new projects that bring real community utility, and remember: the future of memecoins will be driven by creativity, not just memes.

So, the next time someone declares memecoins dead and buried, smile! In crypto, every “end” is just the start of something more interesting.