HUGO, a leading German Fashion brand, has announced a partnership with a Singapore-based Web3 company, Imaginary Ones (IO). This is a major step for HUGO in exploring the metaverse, as the launch of its first-ever NFT collections marks a significant milestone for the brand in 2022.
HUGO is a younger version of the popular HUGO BOSS brand focussed on providing a platform for self-expression and authentic dressing. Over 8,888 completely animated 3D characters make up the NFT Collection Imaginary Ones, which aims to utilize art to promote creativity, happiness, and love. In addition, they collaborated to introduce the “Embrace Your Emotions (EYE)” NFT line with the aim of fostering good mental health.
With this collaboration with Imaginary Ones, 1,001 3D animated NFTs will be launched in early November around the five human emotions joy, fear, love, rage, and sorrow. In addition to this, a legendary character portraying all five emotions was auctioned on October 10th, which was World Mental Health Day. 100% of the proceeds were donated to the charity Youth Aware of Mental Health (YAM).
The auction winner, along with their plus one, will take advantage of a unique HUGO experience, with all travel and lodging expenses paid. They will also receive 5 airdrops of the upcoming HUGO x IO EYE NFT.
This partnership shows that HUGO is looking to step into the metaverse while incorporating its culture of self-expression. This may pave the way for the company to step into the fashion x metaverse industry. The EYE NFT collection is the perfect creative and business opportunity for HUGO.
Mia Sullivan, the Senior VP of Global Marketing and Brand Communication at Hugo Boss, said:
“The metaverse is an exciting new space for fashion brands, one that is rich with potential for Hugo. We are excited to partner with Imaginary Ones to deliver an NFT collection of beautiful 3D assets that enables us not only to further explore this virtual world, but also to share a message of self-acceptance and being true to yourself, which is at the heart of what HUGO stands for”
[1/8] We are honored and thrilled to announce an official partnership with international fashion giant @HUGOBOSS!
HUGO x IO will launch an exclusive NFT collection, Embrace Your Emotions. This will be HUGO’s first-ever NFT collection.
👉 https://t.co/nJcE1fppwZ pic.twitter.com/6x6V295lAB
— Imaginary Ones (@Imaginary_Ones) October 4, 2022
To take part in this tempting drop, you have to make it onto their whitelist. If you buy a HUGO “physical” T-shirt, you may enter to win one of 500 spots. Furthermore, another 500 are reserved for those who stake the Imaginary Ones NFT collection, along with various allowlist spots allocated via a myriad of giveaways and activities conducted on the IO Twitter and Discord platforms.
Around 500 t-shirts (100 each for every emotion) were sold worldwide. It contained a QR code leading visitors to a Snapchat lens in order to provide a unique augmented reality effect
The winners of the drop will also have access to certain utilities. In addition, you will be entitled to a VIP account on the HUGO BOSS eCommerce store, which comes with a 10% discount on the products and early access to special collections. You can also claim certain physical merch and be eligible for 2x couple tickets raffle to an exclusive, once-in-a-lifetime HUGO experience.
You will have the opportunity to be part of the HUGO and Imaginary Ones metaverse ecosystem, along with having HUGO-themed IO vehicles and wearables NFT.
By early November, we should have some details about the minting of the EYE NFTs. You can join the discord to stay up to date with active updates on this project.
